Before you plan: three things about Marrakech
First, the medina closes in on itself after lunch. Between 13:00 and 16:00 the sun is hard, the alleys are crowded and even locals retreat; plan the monuments in the morning, the pool or a hammam in the afternoon, and Jemaa el-Fna at dusk. Second, everything in the old town is within walking distance, but nothing is in a straight line: a guide on the first morning saves you hours. Third, two full days cover the city; what you do with days three and four is what makes the trip memorable.
Day 1: the medina with a guide, the square at night
Start at 9:00 with a licensed guide: the Koutoubia gardens, the Bahia Palace with its painted ceilings, the Saadian Tombs, then the souks from the dyers to the metalworkers, ending at the Ben Youssef Madrasa. Three hours, and you will know how the city works. Lunch on a rooftop near the madrasa, then a long break at the riad.
Around 17:30 walk to Jemaa el-Fna for the orange juice stalls, the musicians and the food stands lighting up. Dinner at one of the terraces overlooking the square, or at a food stall if you are adventurous (number 14 and 31 are the classics).
Day 2: gardens, the new town and a hammam
Be at the Majorelle Garden when it opens at 8:00, before the groups: forty minutes is enough for the blue villa, the cacti and the Berber museum. Walk ten minutes to the Yves Saint Laurent Museum if you like fashion, or take a taxi to Le Jardin Secret in the medina for a quieter garden and a view from its tower.
Afternoon: a cooking class (market visit included) or a hammam and massage at a traditional bath. Evening in Guéliz, the new town, where Marrakchis actually go out: cafés on Avenue Mohammed V, restaurants around Rue de la Liberté.
Day 3: get out of the city
With a third day, leave Marrakech for the day. The choice depends on what you miss: the Ourika Valley for mountains, villages and a riverside lunch (1 hour away, easy with children); Essaouira for the ocean, the ramparts and grilled sardines (3 hours each way, a full day); or the Agafay desert for a camel ride at sunset and dinner under the stars (40 minutes away, afternoon and evening only, which leaves the morning free).
Our honest ranking for a first visit: Agafay if you will not reach the Sahara on this trip, Ourika if you travel with children, Essaouira if you have already seen the desert.
Day 4: the Atlas, the balloon or a slow day
A fourth day opens three good options. A sunrise hot air balloon flight over the plain with the Atlas behind, back at the riad by 10:00, then a free day. A day hike from Imlil between Berber villages at the foot of Toubkal, with lunch in a family home. Or simply a slow day: the pool, the souks without a plan, a last mint tea on a terrace.
If you have five days or more, stop reading itineraries for Marrakech and look at the 3-day Sahara tour: the desert is the part of Morocco people talk about for years.
Where to stay and how to move
Stay in a riad inside the medina for at least part of your trip: it is the experience itself. Ask for one near a gate (Bab Doukkala, Bab Laksour or the Kasbah quarter) so taxis can reach you. Inside the medina you walk; outside, small taxis are cheap but agree the price before getting in, or ask your riad to call one. All our day trips and experiences include pick-up at your riad.
Tell us how many days you have and who is travelling, and we will turn this into a plan with the right day trip, the right guide and the right pace: no commitment, a reply within a few hours.

